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Chapter 2


Posted: May 28, 2014 By: Comments: 0

Why you should use the FrameworksThe Frameworks will make it easier for communication professionals to plan, monitor and measure results against their individual, tailored objectives. The Frameworks will help you think about all stages of communications measurement and how they relate to each other. Used correctly, the Frameworks will help you to plan your campaign, set achievable targets, choose appropriate SMART metrics and tell the whole story of the value that your work has created for your organisation.